If you’re a fan of electronic music and the Coachella Valley Music and Arts Festival, there’s a good chance you’ve heard of “tickets by the seat.” The new form of ticketing is called “tickets by the show” and it’s a great way to see all the shows at Coachella without having to worry about buying tickets in advance. You can attend Coachella for life with this new form of ticketing!


Coachella is launching its own NFT marketplace, and it’ll sell ten items that grant the holder lifetime access to the festival, which is probably a good deal for fans. The NFTs will go on sale on February 4, 2022.

“Coachella Collectibles are a first of its kind opportunity to own lifetime festival passes, unlock unique on-site experiences, physical items, and digital collectibles. Embrace new technology to connect & discover,” reads the marketplace.

Pricing for the lifetime pass NFT isn’t released yet, but it’ll be sold as an auction, so it’s hard to say precisely how much people will pay for lifetime access to the massive event. For avid fans of the festival, the price might be worth it in the long run, as it could be cheaper than paying each year, depending on the final sale price, of course.

If you don’t manage to snag one of the Coachella Keys Collection, which includes the lifetime tickets, there are plenty of other digital collectibles to snag, though those won’t grant you access to the giant festival.